The Hispanic broadcaster, which owns KSMS and KDJT-CA in the market, will provide marketing and sales services for Seal Rock Broadcasters’s Fox affiliate.
Entravision In JSA With KCBA Monterey, Calif.
Entravision Communications Corp. today announced that it has entered into a joint sales agreement with Seal Rock Broadcasters. Entravision’s sales force will provide marketing and sales services to Seal Rock’s Fox affiliate KCBA Monterey, Calif. (DMA 125). The effective date of the joint sales agreement is expected to be Dec. 1.
“Entravision already has a strong presence in the Monterey-Salinas market through its two television and two radio properties, as well as digital assets,” said Aaron Scoby, SVP, Entravision. “This agreement broadens our reach in the market and will allow us to offer advertisers a more comprehensive range of marketing opportunities. We look forward to working with Seal Rock Broadcasters to lead KCBA-TV’s marketing and sales operations.”
“We are thrilled to be partnering with Entravision to ensure that Seal Rock Broadcasters is in the best position in the market,” said George Kriste of Seal Rock Broadcasters. “With a number of properties along the California coast and a proven track record, Entravision is an ideal partner for KCBA-TV.”