Estrella TV Adds KZAK Boise To Affiliate Roster

Hispanic network Estrella TV increased its affiliation lineup with the addition of KZAK Boise, Idaho (DMA 111) and renewing KMBY Monterey, Calif. (125). Both stations are owned by Cocola Broadcasting, one of the first station groups to sign with Estrella TV as part of its launch.

“Estrella TV is here to stay and has become an important part of the Hispanic entertainment landscape in Monterey and we look forward to introducing the network’s exciting roster of entertainment, reality and news programming to our viewers in Boise. We have made a commitment to compete in the Hispanic space — and to do that I need the best product.  Estrella TV delivers ratings — not promises,” said Gary Cocola, Cocola CEO.