Fisher Communications Launches NoizBeam

Fisher Communications on Thursday announced that it has launched NoizBeam, a new digital media solution that will offer spoken-word (podcast) entertainment targeted to the 18-49 demographic. The distribution of this content will be featured across several mediums, utilizing the Internet, mobile applications, traditional broadcast and other non-traditional distribution methods.

NoizBeam is a collection of podcasts compiled into one easy-to-use network. Fisher says new shows, which are delivered on a regular basis, “will focus on a variety of content from the latest in pop culture to entertaining personal anecdotes.” The content will be developed at the local level, with an opportunity for hosts to franchise the brand nationally beyond their regional markets.

“NoizBeam will engage and entertain an underserved — and often difficult to reach — Millennial audience with an innovative distribution spectrum that is intuitive to navigate, while offering advertisers targeted sponsorship opportunities across digital platforms and devices,” said Randa Minkarah, Fisher’s SVP of revenue and business development.

Fisher says “the strength of NoizBeam content is in the unique and intimate relationships that podcasters have with their listeners.” By collecting under one roof the already established fan bases of shows like Stack of Dimes, The Grapes of Rad, Unload with Madge and Dave, The Air-Raid Podcast, Planned Brotherhood and The Sibling Rivalry, NoizBeam, Fisher says, “has the potential to grow into a successful national enterprise. Hosts of these programs will cross-promote one another by appearing on other programs in the NoizBeam network.

Currently, NoizBeam podcasts are created by hosts in the Seattle market. To expand the NoizBeam lineup, Fisher Communications will continue to add digital shows based in the Pacific Northwest and begin to add shows from across the country. Advertising opportunities on NoizBeam will range from network-wide or program-specific sponsorships, in-show product and/or brand placement and website banners.

The launch of NoizBeam is the most recent initiative under Fisher’s broadcast-to-broadband strategy, which seeks to leverage technological advancements to create compelling digital content that can be distributed across multiple platforms.