The agreement covering the group’s 28 stations in 18 markets makes Fox the first network O&O station group to adopt Rentrak’s local TV ratings across all stations.
Fox O&Os Adding Rentrak’s Local Ratings
Fox Television Stations on Wednesday signed a long-term agreement with Rentrak to acquire the ratings firm’s local market television ratings services for all Fox-owned television stations. This represents 28 stations across 18 markets.
The agreement provides Fox access to Rentrak’s StationView Essentials software and TV ratings information including Rentrak’s single-source auto and political ratings.
Jack Abernethy, CEO of Fox Television Stations, said in a statement: “We are happy to have immediate access to Rentrak’s Advanced Demographics data. More importantly, we expect this will accelerate the long overdue progress toward an accurate digital measuring system in local TV, one based on a census, not estimates, and one that measures all screens.”
“We are excited to welcome FOX as the first owned and operated Network TV group to go ‘all-in’ with Rentrak,” said Bill Livek, Rentrak vice chairman-CEO.
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