Adam Gerber will lead a team supporting ABC's sales organization, focused on positioning the network as a quality opportunity. He'll also create ad solutions for marketers across all of ABC's platforms.
Gerber Takes On VP Stripes At ABC
Adam Gerber has been named VP of sales development and marketing for the ABC Television Network, reporting to Dan Longest, SVP of Disney-ABC Unlimited.
Gerber will lead a team supporting the ABC sales organization, focused on reinforcing the network’s quality-audience positioning, and will help create advertising solutions for marketers across all ABC platforms.
Gerber was formerly with Quantcast, where he was chief marketing officer and an active industry evangelist for the digitally-oriented audience measurement and targeting company. Prior to Quantcast, he served as VP, advertising product and strategy, for New-York based Brightcove, Inc.
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