IB TV Clients Get New Cloud Platform

Bonten Media, Hearst Television, Morgan Murphy Media, Postâ€ÂNewsweek Stations and others have moved to ibPublish 2 that offers expanded video metrics tracking, improved editing functionality and enhanced severe weather capabilities.

Internet Broadcasting, a provider of digital publishing technology and services, today announced it has completed the migration of its clients to its new ibPublish 2 Web content management system for local television broadcasters.

TV station sites of IB clients Bonten Media, Hearst Television, Morgan Murphy Media, Postâ€ÂNewsweek Stations and others have migrated to the new platform.

IB said it invested more than $10 million and thousands of development hours to create the new platform, a cloudâ€Âbased, architected solution. Designed for local TV stations, ibPublish 2 meets the specific needs of local media who must reliably deliver news and richâ€Âmedia content with exceptional speed and scale.

“Our clients want the freedom and power to distribute everâ€Âincreasing quantities of richâ€Âmedia and video content to an expanding number of platforms and properties,” said Elmer Baldwin, CEO-president of Internet Broadcasting. “The results our client stations have realized so far are very encouraging. We are at the beginning of a new era, providing our clients with powerful, flexible and futureâ€Âproof platform solutions. ”

The ibPublish 2 fatures include:

  • Expanded content embedding, enabling publishers to embed videos, galleries and images in the body of articles using either the Web or Desktop Editor functions.
  • Showcase Player Analytics, tracking video views in Google Analytics.
  • A new hurricane section, featuring interactive, multiâ€Âregion infrared satellite, visible satellite, and sea surface maps; forecasts and observations; storm models, potential storm tracks, and storm radii; radar and satellite views; severe weather and hurricane alerts; and automatically updated National Hurricane Center information on active Atlantic and Caribbean tropical depressions, storms and hurricanes – including speed, position and trajectory.

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