DMA 20: SACRAMENTO, CA

KCRA To Launch Weekday 4 P.M. Newscast

Beginning Monday, Jan. 25, the one-hour newscast will be anchored by Lisa Gonzales and Brian Heap, with weather delivered by KCRA meteorologist Eileen Javora. 

Hearst-owned NBC affiliate KCRA Sacramento, Calif. (DMA 20), on Monday today announced the addition of a new one-hour weekday newscast at 4 p.m. beginning Monday, Jan. 25.

The newscast will be anchored by Lisa Gonzales and Brian Heap, with weather delivered by KCRA meteorologist Eileen Javora. The program will also feature live HD traffic updates and breaking news coverage from the air delivered by LiveCopter 3.

“At KCRA 3, ‘Where the News Comes First’ represents a 60-year commitment to delivering top-quality news coverage of our Sacramento community.” said KCRA-KQCA President-GM Elliott Troshinsky. “Research has shown that people are looking for news no matter what time of day and our new 4 p.m. newscast will give our viewers even more opportunity to get news and weather information. Whether it’s on our traditional broadcast stations, on-line, or on our social platforms or mobile apps, it’s our goal to deliver the same level of quality news and weather where and when our viewers want it.”

“We are very excited about launching our new 4 p.m. newscast,” said KCRA  News Director Lori Waldon. “Just as we did when we expanded our 10 p.m. news, we are adding sizeable resources to our 4 p.m. newscast. Viewers can expect strong, aggressive reporting on the ground and also in the sky with Livecopter 3.”


Comments (2)

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Joe Jaime says:

December 22, 2015 at 11:10 am

I’m surprised it took this long to start a 4pm time period with their news. Must have had a long term syndication deal at 4pm in place

Keith ONeal says:

December 22, 2015 at 9:37 pm

3 stations in the Orlando DMA has 4 PM newscasts; and one of those 3 also has a 7 PM newscast.


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