KDOC Los Angeles Latest To Sign With Rentrak

Rentrak has signed a TV measurement agreement with Ellis Communications Group’s independent KDOC Los Angeles (DMA 2).

With the addition of KDOC, Rentrak is providing measurement services to all of the English-language commercial stations in the Los Angeles market.

“The way television audiences are measured, planned, bought and sold is evolving due to Rentrak’s database measurement,” said John Manzi, president-GM of KDOC. “Advertisers and agencies are adjusting the way they approach media by using big data sources. We are excited to have Rentrak’s advanced metrics, as well as the confidence in ratings that come from a service based on the viewing patterns of nearly one million homes in Los Angeles versus a small sample.”