KNBC’s Robinson To Head Diversity AT NBCU

Craig Robinson is stepping down as president and GM of KNBC Los Angeles to succeed Paula Madison as the chief diversity officer for NBCUniversal. Madison retired in May.

Robinson, who will report directly to NBCUniversal CEO Steve Burke, will assume his new job Aug. 15 will continue to serve as KNBC’s GM until a replacement is named.

Said Burke, “Diversity is one of our company’s biggest priorities, and I’m pleased that we could look within our own ranks and tap an accomplished leader like Craig to fill this important role. Craig has been actively involved in many of our diversity programs and his understanding of our company, its people and its culture will be invaluable as we continue our work to establish NBCUniversal as a leader in this area.”

As chief diversity officer, Robinson will help foster a corporate culture that values diversity of talent, ideas, values and backgrounds across all parts of the company. 

He will act as the main liaison between NBCUniversal and key national and local figures and will oversee the company’s diversity commitments, working closely with senior executives to promote these efforts throughout the organization.

Prior to becoming GM of WNBC in 2008, Robinson was the station’s EVP of operations and digital strategy for one year. Before that, he was GM of WCMH, the NBC affiliate in Columbus, Ohio, for five years. Previous roles include VP of sales at  WRC, NBC’s O&O in Washington, and local/national sales manager of KCBS Los Angeles.

Robinson is active in the Asian Pacific Americans @NBCUniversal, Black Professional Alliance and Out @NBCU employee groups.

He has also been a longtime supporter of the National Association of Black Journalists, the Asian American Journalists Association and the National Association of Hispanic Journalists. In addition, he has served as a campaign cabinet member for the United Way of Greater Los Angeles since 2010.