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KTTV And Fox Demonstrate Mobile TV

On the Los Angeles Fox O&O’s Good Day LA today, Erik Moreno, Fox Network Group SVP and co-GM of the Mobile Content Venture, demonstrated the Dyle mobile TV receiver to KTTV reporter Lisa Breckenridge. It allows viewers watch TV anytime without using 3G, 4G, or WiFi and without needing a contract. The Dyle service can deliver live, local and national television to 35 markets, reaching over 55% of the U.S. with more markets and stations being added down the road.

By TVNewsCheck | August 10, 2012 | 1:24 p.m. ET.
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Christina Perez says:

August 10, 2012 at 1:32 pm

Why would local stations allow a service like Dyle to hijack their core business — broadcasting? If the broadcast industry would promote mobile DTV, it would force the electronics industry to promote hand-held mobile DTV units, which in turn would force cellphone makers to compete by making their units mobile-DTV capable. Then broadcasters could use companies like Dyle to package pay-channel mobile DTV add-ons. But why give up the core business to Dyle from the get-go? It just doesn’t make sense. Local TV broadcasting is still a good business, and if the industry would promote FREE, over the air mobile DTV service, it could maintain market primacy without handing over a big cut of the action to parasite companies like Dyle.

Todd Barkes says:

August 10, 2012 at 4:32 pm

DYLE IS local broadcast television “Mobile DTV”! IT IS the core business! I only know because that because I am intimately involved, and the broadcast news program did NOT make that clear. WHEW! GO Mobile DTV!!!

    Christina Perez says:

    August 10, 2012 at 11:45 pm

    If this “local” service requires viewers to sign up for the local service, and to give up personal I.D., it is pay TV by another name, NOT free, over the air broadcasting TV as we know it. And you know that, too. Stop being disingenuous — it’s bad for business.

Clayton Mowry says:

August 10, 2012 at 7:41 pm

Philly…you are missing the point here. This is a sanctioned effort by broadcast. Dyle is doing this with the consent of the local broadcast industry. They need to get people using the ATSC signal before it is a post opportunity. This is not the core business thus is another ad revenue stream to local stations. Where are you living these days?

    Christina Perez says:

    August 10, 2012 at 11:45 pm

    Once more for the West Coast… f this “local” service requires viewers to sign up for the local service, and to give up personal I.D., it is pay TV by another name, NOT free, over the air broadcasting TV as we know it. And you know that, too. Stop being disingenuous — it’s bad for business.

    Christina Perez says:

    August 12, 2012 at 8:39 pm

    Also, as for “using the ATSC signal,” a growing number of Americans are cutting cable and relying on broadcast TV with premium viewing supplemented by internet services. It’s CABLE/satellite/fiber TV that should be worried, not broadcasters — they’re already wireless.

Roger Lyons says:

August 11, 2012 at 3:18 pm

Mobile DTV is going to be a technological bust. Why are stations putting their money on this as the future of DTV when subchannels have become popular and are already monetizing the extra spectrum. There are some decent subchannel networks that don’t have affiliations where I am because the stations are gambling on M/H DTV.

    Christina Perez says:

    August 12, 2012 at 10:35 pm

    Because the industry purposely degraded ATSC standard so that it would not work while the receiver is in motion (the apparent intent: to make “mobile” TV a pay medium) and now key segments of the industry are starting to realize that was a HUGE mistake.