Matrix Solutions, Katz Offer Reporting System

The new system integrates local and national pending business into one view providing broadcasters with what the companies call “a comprehensive forecasting tool.”

Matrix Solutions, a provider of media ad sales platforms, and sales rep Katz Media Group  together are offering a broadcast forecast and pending business reporting system. The Matrix platform combines the local and national pending advertising business into one system to give broadcasters a forecasting tool within the platform.

As part of its new architecture, Matrix Solutions said it added the Katz integration “to streamline, automate and create a single hub where Matrix Solutions clients can manage their disparate data.” With the new connected API workflow, Matrix Solutions and Katz provide a comprehensive, streamlined forecasting platform — without having to bounce between systems — that also automates a portion of the proposal reporting process.

The companies say the integration with Katz “bridges critical systems to automatically generate proposals within the Matrix platform. This eliminates the need for duplicate proposal entry and management. Additionally, Matrix will automatically close pending dollars once billing data is received from the traffic system. This process will ensure continuous forecast accuracy without adding latency in the sales process.”

“As an organization, one of our primary objectives is to automate, streamline and facilitate the transaction of the media ad workflow for our clients,” said Mark Gorman, CEO of Matrix Solutions. “This integration with Katz delivers best-in-class proposal workflow for media sellers and ensures data accuracy.”

“Katz is always looking to offer our broadcast partners the latest technology and innovative tools to operate as efficiently and effectively as possible, and help drive results for advertisers,” said Joe Brewer, chief administrative officer and EVP business operations of Katz Media Group. “Our integration with the Matrix system provides our broadcaster partners with a complete forecasting view by merging both national and local pending business, into one cohesive reporting system.”

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Cheryl Thorne says:

July 6, 2017 at 7:22 am

If any broadcast group has to rely on this for their pendings they should shut their doors..The national spot business is becoming increasingly irrelevant..They totally missed the digital transformation…..Is this supposed to add value???

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