MFM-BCCA To Host Free EMCAPP Webinar

BCCA, the media industry’s credit association, is hosting a free webinar to outline the benefits of EMCAPP, the Electronic Media Credit Application that is designed to dramatically streamline the credit application process for advertisers and their agencies.

The webinar, which is open to all who are involved with media advertising, is scheduled for Thursday, Oct. 10, from 2 to 3 p.m ET.

BCCA and its MFM (Media Financial Management Association) parent will answer questions during the session. Additional information and a registration form are available on BCCA’s website at www.bccacredit.com. 

“The industry’s media providers have been solidly behind EMCAPP as a way to make the process of buying media on credit easier and more efficient for advertiser and their agencies,” said Mary M. Collins, president-CEO of MFM and BCCA. “We have been receiving a lot of interest from everyone involved in the media buying process. This webinar is intended to answer their questions and show how easy it is to take advantage of the industry’s latest ad management EDI.”

Using EMCAPP, an advertiser or agency interested in making an ad buy across several media outlets can fill out one credit application rather than completing an application for each media company. That same advertiser or agency can also update its credit application by logging into the secure EMCAPP website. There is no charge to add, update or even delete a credit application in the EMCAPP system.

Credit applications completed by ad agencies can be tied to multiple advertiser applications, streamlining the agency’s credit application process. Creation and management of the service will be paid for by participating media companies. 

In addition to saving paperwork, EMCAPP saves the time required for approving a credit application by using credit terms consistent with policies recommended by AAAA, BCCA, MFM and other industry organizations.  In situations where the advertiser or agency want to add additional or unique credit terms, these can be handled by an agreement signed by both parties outside the EMCAPP platform.

An additional benefit for participating media businesses is that they can move seamlessly from the EMCAPP Web site to the BCCA Credit Reporting System. BCCA’s database has more than 40,000 custom credit reports on local and national advertisers, agencies and buying groups. These reports are developed by BCCA’s team of experienced credit investigators; they provide the latest information on a particular advertiser or agency, including payment history for recent media purchases. BCCA also offers commercial credit reports which include data from Experian; D&B (Dunn & Bradstreet) enhanced analytics; public information from Edgar online; collection experiences from commercial credit agencies; public record data including liens, judgments and bankruptcy filings; credit score; quarterly and 6-month DBT trends; and trade payment experience.

As part of launching EMCAPP to the media industry, BCCA is making it available at no charge to its members through April 2014. After that, members will be able to purchase either an annual subscription or participate in a “pay-as-you-go” plan.

More information on EMCAPP may be found on its dedicated website: http://www.emcapp.com.