NBC, Litton Expand ‘The More You Know’

NBC and Litton Entertainment, the independent producer of family programming, are partnering to expand NBC’s public service awareness brand “The More You Know” into an all-new programming block.

The block, which will air for three hours on Saturday mornings, will include six half-hour educational and informational series targeted to 13-16 year-olds with topics designed to appeal to the whole family including sports as a foundation for teen empowerment and leadership skills, global educational advancements, and heroic efforts to preserve the world’s natural resources and precious wildlife.

The companies said each of the shows “will continue the legacy of NBC’s award-winning ‘The More You Know’ platform that has for decades educated the public on important social issues, including education, environment, health, civic engagement and diversity.”

The programming block will showcase in-depth and inspiring stories featuring leading experts in nature, science and technology, as well as highlight role models from champion athletes to everyday heroes who strive to affect positive change in their communities.

“NBC is committed to putting great educational content on Saturday morning and we can’t think of a better partner than Litton, who is the clear leader in this field,” said Ted Harbert, chairman, NBC Broadcasting. “By coupling Litton’s unparalleled expertise with NBC’s iconic ‘The More You Know’ brand, we are excited to help families come together to enjoy, watch and learn.”

” ‘The More You Know’ is a powerful and unique platform that has inspired millions of NBC viewers for 30 years to act and promote positive change. Litton Entertainment has created thousands of hours of award-winning educational and inspirational television, and we are proud to partner on NBC’s renowned educational brand,” said Dave Morgan, Litton founder and CEO.