NBCU Buys Universal Sports Programming

The former Universal Sports Network programming will join the NBC Sports Group portfolio.

NBCUniversal has acquired Universal Sports Network assets from World Championship Sports Network, effective immediately. Financial terms were not disclosed.

The wide array of exclusive media rights that were formerly held by Universal Sports, including agreements with international and national governing bodies for Olympic-sport events in swimming, track and field, gymnastics, figure skating, skiing, cycling, triathlon, volleyball, and more, will now join the NBC Sports Group portfolio.

NBC Sports Group will utilize NBCUniversal’s family of networks, including NBCSN and Universal HD, to televise events. NBC Sports Live Extra — NBC Sports’ live streaming product for desktops, mobile devices, tablets, and connected TVs — will live stream events, including some digital-only programming. Universal Sports Network will cease operations today.

“Acquiring these valuable media rights builds on our long-term investment in the Olympic Games through 2032, and reaffirms our commitment to Olympic sports and the stories of the great athletes who compete in them,” said Gary Zenkel, president, NBC Olympics, a division of NBC Sports Group. “We now have a great opportunity to engage with the Olympic-sport audience year round and inspire the next generation of Olympic fans, which is a critical part of our ongoing Olympic strategy.”

Upcoming major events that NBC Sports will televise and stream include: the FIS Alpine World Cup season; the USA Swimming Arena Pro Swim Series; the IAAF World Indoor Championships; and the 2016 Boston Marathon.

A programming guide can be found here.

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