NBCU Names Hispanic Enterprises & Content SVP

NBCUniversal on Monday promoted Meara Abramson Valenzuela to senior vice president, planning and strategy, Hispanic enterprises and content. She is based in New York and will report to Marlene Sanchez Dooner, executive vice president, Hispanic enterprises and content.

In this role, she will support strategic decision making and lead the analysis, planning and execution of key projects across the division’s businesses (Telemundo Network, Studios, Digital, Stations, Cable and International). She will also review additional business opportunities, with particular emphasis on maximizing revenue and monetization.

Prior to this appointment, she was the VP of advertising sales planning, where she oversaw planning and deal structures for Telemundo and mun2. In this role, she partnered with network leadership and programming to develop sales strategies and revenue opportunities. She also worked to create operational efficiencies and in 2012, led the Sales System Integration project that allowed for improved visibility across NBCU’s Hispanic networks.

She joined NBCUniversal in 2004 as part of the Ad Sales Finance and Pricing group supporting NBC News, with a focus on MSNBC and CNBC. Prior to NBCUniversal, Meara completed GE’s Financial Management Program at GE Capital.

She is a graduate of The Pennsylvania State University. She holds a degree in finance, international business and Spanish.