NBCU TV Everywhere Adds Strategy Exec

NBCUniversal’s TV Everywhere division today named Dina Juliano senior vice president, consumer product strategy. Juliano joins from HBO and reports to Alison Moore, who recently took the newly created role of EVP-GM of NBCUniversal’s TV Everywhere, and formerly led HBO GO.

Juliano will be responsible for developing product strategy to expand NBCUniversal’s TV Everywhere (TVE) growth across authenticated digital channels, including Web, mobile and connected devices. She will lead optimization of existing TVE experiences, while driving creation and development of new TVE experiences across multiple platforms.

In addition to Juliano, Moore’s newly assembled TV Everywhere team also includes Doug Rosen, VP of TVE partnerships, and Alexa Wilson, VP of consumer marketing, TVE.

The TV Everywhere team is charged with developing and implementing a strategic plan to drive the TVE consumer experience, audience awareness, adoption and engagement across NBCUniversal’s portfolio of networks. Moore reports to Matt Bond, EVP, content distribution.