On The NAB Exhibit Floor: Globecast

Globecast | Booth SU11106CM | Website: http://www.globecast.com/

Even though the CDN price-per-GB is regularly decreasing, CDN costs for media delivery are growing every year as audiences, and therefore demand for content, expand. A second factor is that viewers are watching online content for longer periods of time than ever before.

We are also seeing the demand for media quality shifting from very compressed video to SD and to HD, which of course increases CDN traffic.

In order to optimize costs related to content delivery, Globecast is launching its Optim’Net solution, proving that peer-assisted media delivery is ready for prime time. This CDN off-loading service — which integrates seamlessly with any CDN vendor — relies on the audience watching the content to participate in the delivery to other viewers. Extra benefits include improved network performance and better user experience, especially a reduced start time for media playback.

Globecast will also be highlighting: its US disaster recovery services and its VOD Logistics offering.

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