Rentrak Adds Tribune To Ratings Roster

The TV station group will use Rentrak’s ratings services at all its stations in 33 markets.

Rentrak today announced an agreement with Tribune Broadcasting to provide its full suite of local market ratings services, including its automotive and political Advanced Demographics, for all Tribune Broadcasting television stations.

Rentrak has been furnishing ratings information to Tribune’s WJW Cleveland and WHO Des Moines, Iowa, since 2012, and renews them as part of this agreement.

“In today’s rapidly changing media landscape, our partnership with Rentrak will provide us with consumer behavior insight from a significant measurement footprint in each market,” said Larry Wert, president of broadcast media for Tribune Broadcasting. “Rentrak’s data will help our stations make more informed decisions and provide our clients with detailed audience viewing information.”

“We are very excited by our new partnership with Tribune Broadcasting and are eager to work closely with all of their stations in accurately measuring their strong and varied audiences,” said Steve Walsh, Rentrak’s EVP of local television.

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Gregg Palermo says:

February 4, 2015 at 9:18 am

Nielsen reminds me of broadcasters. Firmly stuck in the 20th century. But both are still alive, for a while.

Keith ONeal says:

February 4, 2015 at 9:32 pm

Nielsen is very irrelevant.