Rentrak Adds WFFF Burlington, Vt.

Rentrak Corp. today announced a multi-year local TV ratings contract with Nexstar Broadcasting Group for Nexstar’s Fox affiliate WFFF Burlington, Vt. (DMA 97).

Nexstar Broadcasting Group, which first signed with Rentrak in 2010 in two markets, now uses Rentrak as its sole ratings currency in seven different markets.

“Nexstar Broadcasting is focused on enhanced and new marketing solutions for our clients,” said Tim Busch, Nexstar EVP-co-COO. “Understanding the need for viable and robust next generation information that can be provided to our clients in geo-targeting and consumer segmentation with purchase behaviors is valuable in today’s television landscape. As such we look forward to the expansion of our association with Rentrak for the benefit of our advertisers and their marketing success in the Burlington and Plattsburgh communities.”