DMA 141, 109 & 89
Rentrak Reups One, Adds Two Texas Stations
Multi-screen media measurement provider Rentrak Corp. has renewed its contract to provide its StationView Essentials local market measurement service to London Broadcasting Co.’s KBMT Beaumont, Texas, and added two other London stations in the state: CBS affiliate KYTX Tyler and NBC affiliate KCEN Waco.
“London Broadcasting values the outstanding relationship we’ve built with Rentrak and we look forward to using Rentrak’s advanced TV database currency to make better programming, marketing and promotions decisions with our station partners in these markets,” said Phil Hurley, London EVP-COO.
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