Rentrak Corp. today announced a multi-year StationView Essentials contract with San Antonio, Texas, ad agency The PM Group, which will use Rentrak’s local TV ratings currency, including its Polk Automotive […]
Rentrak Corp. today announced a multi-year local TV ratings contract with PBS affiliate WTVI Charlotte, N.C. (DMA 25). The new agreement makes WTVI the second station in Charlotte and the […]
Rentrak Corp. today announced a multi-year local TV ratings contract with Rockfleet Broadcasting for three stations: ABC affiliate WVII and Fox affiliate WFVX Bangor, Maine (DMA 155), as well as […]
Rentrak Adds Morgan Murphy’s KAPP, KVEW
Rentrak Corp. today announced a multi-year local TV ratings contract with Morgan Murphy Media for its ABC affiliates in Yakima-Pasco-Richland-Kennewick, Wash. (DMA 122) KAPP and KVEW. “We are thrilled to be […]
Dish Network has taken a 7% stake in Rentrak, while agreeing to supply the measurement company with exclusive access to its set-top box data until 2016. In addition to 700,000 shares, Dish will receive $5.8 million in cash.
Rentrak Corp., a digital media measurement, research and distribution company, on Tuesday said it has expanded contract with National Geographic Channel to provide cross-platform measurement and information.The multiplatform contract includes […]
Exclusives
Multi-screen media measurement firm Rentrak Corp. announced that it has signed a long-term TV Essentials contract with Crown Media Holdings Inc. for its Hallmark Channel and Hallmark Movie Channel cable […]
Multi-screen media measurement firm Rentrak Corp. announced that Peak Media’s WATM (ABC) and WWCP (Fox) Johnstown-Altoona, Pa. (DMA 102), have signed a long-term contract for Rentrak’s StationView Essentials service. “We […]
The TV group’s president, Alan Frank, says: “We will be using Rentrak ratings as a currency at all of our television stations and urge all broadcasters, agencies and advertisers to support Rentrak’s census-based ratings solution.”
Multi-screen media measurement firm Rentrak Corp. today introduced political segment demographics for its TV Essentials and StationView Essentials services. These new demographics are based on the political outlook from the […]
Multi-screen media measurement firm Rentrak Corp. announced that London Broadcasting’s KTAQ Dallas (DMA 5) has signed a multi-year contract for Rentrak’s StationView Essentials service. London Broadcasting currently subscribes to Rentrak’s […]
The measurement service now has 101 station clients, representing 27 station groups across 56 markets, for its StationView Essentials local TV ratings service.
Multi-screen media measurement firm Rentrak Corp. today announced that Gray Television has signed a multi-year contract for Rentrak’s StationView Essentials service for five of its stations. The new station are […]
Bruce Goerlich joined Rentrak two years ago after a quarter century poring over Nielsen data and spinning it into advice about what shows to buy and demographics to target. Now, as the chief research officer at Rentrak, the upstart TV measurement entity, he prefers to go with vague references about the giant, entrenched competitor. Last week, he used terms such as the “other folks,” “other guys” and “another company.” Other times, he used the euphemism “sample currency,” referring to Nielsen and its process of gathering a panel of viewers and making ratings projections.
Belo-owned ABC affiliate WFAA Dallas, distrustful of the audience numbers it’s receiving from longtime titan Nielsen Media Research, is making a concerted push behind Portland, Ore.-based Rentrak’s new ways of measuring eyeballs.
Rentrak Corp., a provider of multi-screen media measurement services, today announced that Michael J. Vinson, formerly VP of statistical sciences and analytics, has been promoted to SVP of statistical sciences […]
Multi-screen media measurement firm Rentrak Corp. today announced that Fox affiliate WDBD Jackson, Miss. (DMA 90) has signed a multi-year contract for Rentrak’s StationView Essentials service. “The combination of viewing […]
Multi-screen media measurement firm Rentrak Corp. today announced that MPG has licensed Rentrak’s TV Essentials database of millions of reporting households providing set-top-box (STB) viewing data. MPG is the U.S. […]
Rentrak Reups One, Adds Two Texas Stations
Multi-screen media measurement provider Rentrak Corp. has renewed its contract to provide its StationView Essentials local market measurement service to London Broadcasting Co.’s KBMT Beaumont, Texas, and added two other […]
Multi-screen media measurement firm Rentrak Corp. today announced a contract with Hallmark Channel and Hallmark Movie Channel for Rentrak’s TV Essentials service, which includes the company’s proprietary “Stickiness Index.” “Rentrak […]
Its StationView Essentials service will now offer six different time period ratings options.
Multi-screen media measurement firm Rentrak Corp. today announced a multiyear agreement with Bonten Media Group for Rentrak’s StationView Essentials electronic measurement service. Bonten will use StationView Essentials at its Tri-Cities, […]
Multi-screen media measurement service Rentrak Corp. today announced a major contract expansion with Starcom MediaVest Group (SMG. SMG has committed to using Rentrak’s StationView Essentials local measurement service as one […]
