Simulmedia Offering New TV Advertising Tools

Simulmedia is releasing two new modules of its Open Access Project — its effort to bring more transparency and insights to TV advertising. Plan and Report join Research (formerly Brand Analytics) to give advertisers and their agencies an inside look at audience-targeted TV advertising and the process Simulmedia utilizes to target, reach and report on TV audience delivery.

Plan uses Simulmedia’s data-driven forecasting methods to provide advertisers and their agencies an estimate on how much audience can be reached on TV for their next TV ad campaign.

Report provides a view into the campaign measurement and advanced reporting Simulmedia provides to its clients.

The tools can be viewed here.