Spike TV Named TV Partner Of 2012 CES
Spike TV and the Consumer Electronics Association today announced an exclusive partnership that includes plans to telecast live coverage from the 2012 International CES, the world’s largest consumer technology tradeshow.
Spike will also introduce CES All Access Live, which will offer tech fans more than 12 hours of 2012 CES coverage across multiple platforms — TV, online, mobile, social and more. The special will kick-off with five hours of live telecasts in HD from Las Vegas on Tuesday, Jan. 10, 2012, and will be the first of this year’s Spike All Access Live specials, which will also occur at two other events throughout the year. The 2012 International CES run Jan. 10-13 in Las Vegas.
“We’re excited to partner with CEA and bring CES to audiences like never before on live television,” said Jon Slusser, SVP, sports and multi-platform events, Spike TV. “Cultural events like CES will offer our viewers a first look at the things they’ll be playing, watching and talking about in the next year and Spike’s CES All Access Live multiplatform program offerings will deliver a front row seat to all the action.”
As a part of the network’s overall All Access program offering, which breaks down what’s next in pop-culture, technology and gaming, the CES All Access Live multiplatform experience will be viewable live on Spike TV, online on Spike.com, GameTrailers.com and Facebook.com, mobile phones and tablets including the iPhone, iPad and Android devices as well as on giant video screens located in New York City’s Times Square.
Broadcasting from its own CES studio in Las Vegas, Spike’s expert team, including Geoff Keighley, Justine Ezarik and other talent to be announced shortly, will feature breaking news from the 2012 CES show floor, exclusive world premieres of new “must own” devices and video games, hands-on demonstrations and unboxings, interviews with entertainment and technology names and a look into Spike’s exclusive VIP CES party at Tryst Nightclub in the Wynn Las Vegas.