The new ABC talk show generated a 2.8 household rating and 8 share in the overnights, tying Rachael Ray in 2006 as the highest-rated debut in a decade. In the other talk premieres yesterday, CBS’s Jeff Probst was up 40% from its year-ago time slot average in the women 25-54 demo, while Twentieth’s Ricki was plagued by the Cablevision-Tribune retrans fight that kept it off 40% of the homes in New York.
Strong Debut For Disney-ABC’s ‘Katie’
Critics may not have loved Katie but TV viewers turned out in big numbers for the debut of Disney-ABC’s Katie Couric show on Monday. The talk show generated a 2.8 household rating and 8 share, tying CBS Television Distribution’s Rachael Ray in 2006 as the highest rated debut since Dr. Phil in 2002, based on Nielsen metered-market ratings.
Katie improved on its average lead-in by 12% and its year-ago time slot averages by 22%. Among women 25-54, Katie had a 1.6/9, up 14% over last year.
The show benefits from airing on strong stations such as top-market ABC O&Os like WABC New York (2.0/12), where it was up 11% over soap General Hospital in the time slot last year.
Katie ranked No. 1 in its time slot in both New York and Los Angeles and No. 1 or No. 2 in the top-15 markets.
CBS Television Distribution’s Jeff Probst had a 1.0/3, down 9% from its time slot average last year. Jeff slipped 29% from its lead-in average. However, among women 25-54, Jeff improved 40% from its year-ago time slot average, to a 0.7/4.
In New York, Jeff was up 125% among women 25-54, to a 0.9/6.
Twentieth Television’s Ricki Lake, which was not available in about 40% of homes in the New York DMA because of a retrans dispute between Cablevision and Tribune, which airs Ricki on WPIX New York, had a 0.6/2.
That was down 40% from its year-ago time slot average and down 33% from its lead-in. Among women 25-54, it had a 0.3/2, down 25% from its year-ago time slot average.
Meantime, NBCUniversal’s Steve Harvey last week averaged a 1.5/4 in its debut week, up 50% from year-ago time slot averages and 25% from its lead-in average.