Tegna will use the free streaming network to distribute its local content across its platform, offering viewers localized news and other digital content from Tegna stations. It will also feature Tubi TV’s advertising technology platform, which combines data targeting with an analytics platform to provide user-targeted, differentiated ads.
Tegna Expands OTT Ad Network With Tubi TV
Tegna today announced it has invested in Tubi TV, a free streaming and TV movie network.
The investment extends Tegna’s position in the over-the-top (OTT) space as it offers marketers access to local advertising in long-form OTT content. Premion, the company’s first-of-its-kind local ad network for OTT content, will expand its existing relationship with Tubi TV to better serve advertising clients.
Tegna says Tubi TV has the largest premium library of entertainment content with more than 7,500 movies and TV series available per month, as well as a proprietary content personalization engine and onboarding process to create a customized viewing experience.
Tubi TV will distribute Tegna’s local content across its platform, offering viewers localized news and other digital content from Tegna stations.
Premion will also be able to better serve local and national advertisers through Tubi TV’s advertising technology platform, which combines data targeting with an analytics platform to provide user-targeted, differentiated ads.
“Tubi TV strongly aligns with Tegna’s focus on OTT content and innovative advertising solutions,” said Dave Lougee, Tegna’s president-CEO. “Through this transaction, we continue to fuel Premion’s growth trajectory and will enhance their ability to deliver unique and high-performing ads in a way no one else can.”
BRAND CONNECTIONS
“Tubi and Tegna share a vision of the future of digital advertising, based on superior technology, targeting and premium content,” said Farhad Massoudi, Tubi founder-CEO. “Together, we provide innovative ad solutions within an unparalleled mix of premium content. I look forward to our broader collaboration with Tegna.”
Tegna said it “remains committed to investing in innovative, forward-thinking digital companies.” In addition to Tubi TV, Tegna recently made an equity investment in Vizbee, a B2B mobile to TV continuity platform and data company. Similar to Tubi TV, “Premion will benefit from Vizbee’s advertising platform to create additional opportunities for clients,” Tegna said.
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