Telemundo Promotes Two In Programming Dept.

Telemundo today promoted Glenda Pacanins to SVP, programming and content and Leonor Sotillo to SVP, programming strategy. Pacanins and Sotillo will continue to report to Jesus Torres Viera, EVP, programming and content, Telemundo Network.

In her newly created role, Pacanins will continue to be responsible for program content and market trend analysis in support of strategic program planning. She also will develop, communicate and execute the network’s overall programming and content strategy and generate new content strategies working closely with key network teams to drive growth.

In addition, Pacanins will collaborate on scripted and non-scripted content and work closely with the network’s sales and IMS teams on revenue-driving ideas, as well as the network’s research team on analysis of in-house, industry, competitive and market data.

Previously, Pacanins was VP, programming strategy integration. Prior to that, she was the owner-director of Ilumina LLC, a media and marketing consultancy firm and worked at Univision, where she worked in a variety of roles from Program Production and Development to Marketing Communications. 

Sotillo was previously VP, programming and strategy. In this newly created role, she was responsible for strategic analysis of programming development and planning, as well as ideation and execution of tactical programming strategies.

She worked closely with the Telemundo Studios team to ensure that the scripted development pipeline is aligned with the network’s programming strategy. Sotillo was the principal liaison between programming and the Telemundo Studios team for all current scripted programming, and worked closely with the promotions team to provide strategic feedback related to novela launch campaigns, daily promos and program stunts.

BRAND CONNECTIONS

Prior to her position as VP, programming and strategy, Sotillo worked with the network’s programming team as director of novela programming and in the international cable group when she joined Telemundo in 2005. Sotillo began her career in 1988 as a telenovela producer and programming director at Venezuela’s Radio Caracas Television (RCTV), one of that country’s main broadcast networks.


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