Telemundo Sets On-Air, Digital Variety Show

Telemundo announced today that it plans a new show that will incorporate live participation into the primetime viewing experience with a new digital and on-air variety show, AT&T Presents Suelta la Sopa Novelas.

The series, hosted by TV personalities Erika De la Vega and Alessandra Villegas, began Feb. 20 and airs on Friday nights during commercial time in the 8-10 p.m. novela timeslot for 13 weeks.

In collaboration with one of Telemundo, AT&T will engage social conversations through real-time viewer participation within the network’s primetime novela programming. Every Friday night the hosts will interact with fans during commercial breaks by posing a new question each hour, urging fans to take part at sueltalasopa.com/juega. Poll results will be featured in real time on our audience’s personal devices and in content capsules airing throughout the night.

“Based on the insight that Telemundo viewers love to take part in live, shared experiences with our original storytelling, AT&T Presents Suelta la Sopa Novelas is a unique real-time marketing opportunity for AT&T,” Mike Rosen, EVP of advertising sales, NBCUniversal Hispanic Group. “Developed collaboratively with the innovative marketers at AT&T, this custom initiative offers our viewers the chance to interact live with the network and each other.”

In an effort to continue the conversation and offer fans an outlet for more in-depth discussion about their favorite storylines, a 2-3 minute Suelta La Sopa Novelas weekend wrap-up show, will also be published on sueltalasopa.com/novelas.

The weekly recap show will be broadcast each Friday directly after Telemundo’s 10 p.m. novela from an AT&T branded Suelta la Sopa set. The wrap-up show will provide viewers recaps of key novela moments of the week, highlight social media commentary from followers, feature a “Fan of the Week,” extend conversations about the night’s topics and take a deep-dive into the latest novela gossip.

“We’re excited about this opportunity to collaborate with Telemundo in the development of this first-of-its-kind digital primetime viewing experience around the novela programming our consumers are most passionate about,” said Jennifer Jones, VP diverse markets for AT&T Mobility. “Now, not only does our network make it possible for viewers to stay connected with the entertainment they love, it also offers a whole new multi-screen, real-time viewing experience for their enjoyment.”

Telemundo says the interactive experience will encourage live viewing and build on the network’s loyal fan base by offering a unique way to engage with its most popular programming.