TitanTV, ComScore Local TV In Partnership

ComScore today joined with TitanTV to automate the local-television program titling process for station clients.

The partnership, comScore said, will allow for electronic submission of titling through TitanTV’s MediaStar tool, creating greater efficiency at the station level by eliminating the extra step needed to update comScore titles in a separate process. ComScore anticipates having the MediaStar interface introduced to all TV station clients by the end of 2017.

Once comScore station clients have been migrated to the MediaStar platform, comScore and TitanTV will work together for compliance for remaining stations.

“Our partnership with comScore aligns with our goal of providing tools for local broadcasters that help eliminate double entry of program data and provides a more efficient workflow,” said TitanTV CEO Christopher W. Kelly. “We look forward to working with each of the local broadcasters as they add MediaStar into their workflow to report to comScore.”  

“We are really pleased to be partnered with TitanTV to simplify, streamline and automate the program titling process,” said Steve Walsh, comScore’s EVP of local television. “As comScore Local’s currency continues its rapid growth among TV stations and advertising agencies alike, it’s more important than ever that our program titling processes supports the speed and accuracy that clients demand. TitanTV enables that level of performance and output, and we know our clients will appreciate and take advantage of this major advance.”