Univision Names VP For Political Ad Sales

Univision Communications has appointed Keith Norman vice president of political advocacy and government sales. In his new role, Norman joins a team of six marketing and sales executives led by Joe DelGrosso, EVP.

The political and advocacy team helps political candidates and advocacy groups develop and execute campaigns and strategies to connect with Hispanic voters. Univision says the team is “organized and working strategically in a bipartisan fashion with both sides of the aisle to provide maximum access in helping campaigns understand and market to Latino voters.”

Norman will be based in Washington and will report to Matt Boxer, SVP of political advocacy and government sales.

Norman has more than 18 years of integrated marketing experience. Prior to joining Univision, he was a national account director for CQ Roll Call Group, a provider of congressional news, legislative tracking and advocacy services. Norman previously served as national advertising director at Politico.

He also held multimarket broadcast business development roles at Laredo Group and Waterman Broadcasting Corp. He was also previously a producer at NBC’s Nightly News with Brian Williams.

Norman attended George Washington University and received his Bachelor of Science degree in economics and finance at Fairleigh Dickinson University.