VUit Taps Chris Brooks For EVP Of Programming/Business Development

VUit, launched in September by Syncbak as a new free, ad-supported national streaming service aiming to be the “Netflix of Live, Local, and Free,” has appointed TV veteran Chris Brooks as Executive vice president of programming and business development. He will report directly to Jack Perry, Syncbak founder-CEO.

At VUit, Brooks will initially focus on expanding VUit’s content library with a focus on building out the platform’s hyper-local, affiliate driven content, as well as VUit’s originals. He will also collaborate with the UX team to maximize discovery and advertising opportunities as well as construct the VUit content product road map.

Brooks has more than 20 years of experience in content distribution, programming launches, broadcast and digital content acquisitions, and sales team management. Previously he was executive vice president and head of network distribution for the CW and earlier in his career he was a senior vice president/Western regional manager for CBS and vice president/West Coast division manager for Paramount Television.

VUit carries more than 200 local TV channels along with a range of themed curated feature channels across politics, sports, food, business, entertainment and culture.

VUit is now available on all major streaming platforms and devices, including mobile and desktop web, iOS and Android devices, Roku, Amazon Fire TV, AppleTV and more.