DMA 7 (BOSTON)

WBIN To Launch Classic TV Subchannel

The Boston independent is launching WBIN Classics, comprising Antenna TV programming as well as local productions.

Independent WBIN Boston (DMA 7) will premiere a new digital channel its calling WBIN Classics on Jan. 1, 2015. The majority of the programming will be provided by Tribune Broadcasting’s Antenna TV, but will also feature locally produced programming still in development.

WBIN Classics will replace The Live Well Network, which is ceasing operations.

“WBIN is excited to team with Tribune Broadcasting in bringing Antenna TV to the Boston market. Antenna TV has enjoyed considerable success in other cities and we are confident Boston will be next,” said Gerry McGavick, WBIN GM. “We are also pleased with the flexibility this network provides us to create and broadcast local content. We will be working with NH1 News as well as our own producers to create compelling programs that will appeal to both New Hampshire and Massachusetts viewers.”

Antenna TV, which is now available on 94 affiliates across the U.S. reaching 75% of TV households, features a lineup of classic favorites including I Dream of Jeannie, Bewitched, Leave it to Beaver, Doogie Howser, M.D., The Partridge Family, Sanford and Son, All in the Family, Good Times, The Three Stooges and many more.


Comments (4)

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Patrick Burns says:

December 18, 2014 at 3:08 pm

WBIN has a very crappy weak OTA signal from mid Boston all thru the S Shore & Cape Cod etc.
Thru it’s existence it has never done aggressive & consistent branding, they could air “hell freezing over” no one would know or watch. A sad station & clueless owner !!!

Linda Berdayes says:

December 18, 2014 at 5:34 pm

Hey Catkills….why so bitter? Let me guess; out of the business?

Patrick Burns says:

December 19, 2014 at 10:32 am

Still in the biz even own a stick. It just bugs me that stations like this pretend to be a Boston stick, they are not.

Too many indys do not understand what a indy entails & requires. Indy’s properly run & programmed & promoted can be huge winners, but lots of facilities get stuck with hobby owners who will pay the bills but not make the moves that make them stand out, ie like WSBK writing the check to nail the Bosox and in the effort put UHF reception on the map in NE.

That said it was late PM & my blood sugar gets low so I get crotchety….lol

    Andrea Rader says:

    December 20, 2014 at 1:15 am

    It was a different time in the 70s before cable and the migration of sports rights away from broadcast television. It’s true that WNDS/WZMY/WBIN has never had a great OTA signal, but this is less of a factor given that Boston/Manchester has one of the highest levels of cable penetration in the country. And Binnie isn’t exactly cheap or lacking daring; he’s poured millions into a start-up TV news operation in a very saturated market.


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