WideOrbit Adds 65 Radio, TV Stations To WO Traffic

WideOrbit Inc., a provider of advertising management software for media companies, today is bringing 65 radio and television stations live on WO Traffic, the company’s ad revenue management software. This marks a record number of stations that it will bring live on WO Traffic in a single month.

In February 2001, WENY, an ABC-affiliated television station in Elmira, N.Y., owned by Lilly Broadcasting, was the first station to be installed with WO Traffic. At that time, there were 15 employees at WideOrbit, and nearly everyone spent time at the station over three months to help install the system, train users and take the station live. Arden Ten Broeck, product manager for WO Traffic at WideOrbit, was part of the team.

“Our first install took an enormous number of person-hours and I remember telling Eric Mathewson, our CEO, that I didn’t think we’d ever be able to bring more than a few stations live on WO Traffic in a month,” Arden said. “I could never have imagined that we’d be bringing 65 stations live in a month! It’s a remarkable accomplishment that speaks to the skill and efficiency of our implementation team and illustrates just how much WideOrbit has grown.”

After the first installation at WENY, it was 20 months before WideOrbit brought more than one station live in the same month. In fact, it took nearly four years after the founding of WideOrbit to bring WO Traffic live in more than 65 stations.

Today, more than 2,600 stations are live on WideOrbit Traffic systems, with the company’s larger media clients running WO Traffic across multiple properties, channels and media.

WideOrbit’s implementation team is now 46 employees strong for WO Traffic with an additional 16 specialists focused on other WideOrbit products. In 2014, there are already 327 station implementations planned for WO Traffic in 125 geographies.

“I’m extremely proud of our implementation team,” said Nathan Gans, COO of WideOrbit. “This achievement reflects their commitment to the success of our clients. The thousands of person-days that they have collectively spent working with our users have given them experience that they can apply to just about any set of requirements and business processes that they encounter. The rest of us at WideOrbit thank them and our customers.”