WideOrbit Forms Platform Services Group

WideOrbit has created WideOrbit Platform Services to manage the company’s channel partnerships, expand its products’ interoperability with third-party software, extend functionality of the company’s Data API, and assure that WideOrbit customers can easily adopt emerging media standards.

The Platform Services group launches with integration and API support already in place for more than 100 industry standards and third-party software packages. Its ongoing mission will be to broaden WideOrbit support for:

• Industry Standards: Support for widely-used formats such as TVB’s ePort; DARE; electronic contracting, invoicing, copy and creative standards; and IAB digital standards.
• APIs: Management and ongoing development of WideOrbit’s Data API for exporting traffic, sales and billing data to external systems.
• Third-Party Software Integrations: WideOrbit currently offers connections with a wide range of software solutions for addressing nearly every typical media company business requirement.
• Feature Integrations: WideOrbit will expand its capabilities for activating specific customer-requested functionality.

“We have always been passionate about assuring that we have solutions that allow our customers to move quickly and capture new opportunities,” said Bruce Roberts, WideOrbit president. “By formalizing our approach to integrations and APIs, we will strengthen our customers businesses by helping them simplify their workflows and leverage digital platforms for new revenue.”

“As the provider of the media industry’s leading ‘system of record’ software, we know that we have a responsibility to make our solutions work well with our customers’ preferred methods for managing their key company functions,” said Eric R. Mathewson, WideOrbit founder and CEO.

Eric Samuelson, currently senior director, professional services, will lead WideOrbit Platform Services.

For further details on WideOrbit Platform Services, visit the WideOrbit booth (N5531) at the NAB Show, April 9-12, 2018 at the Las Vegas Convention Center.

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