WideOrbit Names Vijay Kumar Engineering VP

WideOrbit Inc., a provider of advertising management software for media companies, today announced the appointment of Vijay Kumar as vice president of engineering. Kumar will lead WideOrbit’s San Francisco-based engineering teams and focus on business analytics and yield optimization. Kumar will join the executive management team at WideOrbit and will report directly to Will Offeman who is being promoted to executive vice president of engineering.

Kumar has more than 25 years of software development and leadership experience to WideOrbit. Most recently, he was SVP of engineering at Vendavo Inc. in Palo Alto, Calif., where he led the engineering team since the company’s inception for over 10 years. Under his leadership, the company built a strong suite of price management products and became the enterprise pricing solution of choice for more than 160 customer divisions at some of the world’s largest companies.

Prior to joining Vendavo, Kumar spent nine years at Borland International in Scotts Valley, Calif., where he began as an architect on the Borland Database Engine team and grew to become director of development for its enterprise technology team before being appointed director of the enterprise integration products division where he managed development, maintenance and QA.