WSI, TrafficLand To Integrate Roadside Cams

WSI, the professional division of The Weather Co., and TrafficLand, an authorized aggregator of live traffic video in the U.S., have announced an agreement for WSI to integrate and resell TrafficLand network video.

Under the agreement, WSI will offer TrafficLand video to television station clients for traffic and weather news reporting, either integrated with WSI’s Max Traffic real-time visualization and street-level mapping solution, or as stand-alone content for integration with other on-air and digital platforms.

TrafficLand will provide WSI with access to real-time video from more than 18,000 U.S. Department of Transportation roadside traffic cameras currently on the TrafficLand network.

“Nothing brings traffic and weather information to life like live video,” said Lawrence Nelson, CEO of TrafficLand. “And nothing beats live video for verifying ground conditions at specific locations. By combining our unique content and capabilities, this partnership between TrafficLand and WSI will dramatically advance TV traffic and weather reporting.”

“This partnership provides our customers with a tremendous opportunity to dramatically enhance their traffic and weather reports,” said Mark Gildersleeve, president of WSI. “They can now show live video of weather and traffic conditions in many more locations, instantly verifying their forecasts. In TV, it’s all about live video, and the TrafficLand network enables WSI’s Max Traffic to take that to a whole new level.”

To learn more about WSI’s integration of TrafficLand’s network video into Max Traffic, visit the WSI booth, SL4610, South Hall Lower, at the NAB Show in the Las Vegas Convention Center, April 13-16.