Back to TVNewsCheck Home Print this page

For Marketers, TV Sets Are Invaluable Eyes

Several companies, eager to help brands more efficiently spend advertising money, use devices to track viewing habits in surprisingly granular detail.

By https://www.nytimes.com/2017/02/25/business/media/tv-viewers-tracking-tools.html?hpw&rref=business&action=click&pgtype=Homepage&module=well-region&region=bottom-well&WT.nav=bottom-well&_r=0 | February 26, 2017 | 6:44 p.m. ET.
Tags: , , ,

Comments (0)

Leave a Reply