Tegna Adds Ostrow As Chief Digital Officer

Former Mashable executive Adam Ostrow will oversee Tegna’s digital vision and strategy.

Tegna said today that Adam Ostrow is joining the company as chief digital officer. Ostrow, who was previously chief strategy officer at Mashable, will be responsible for creating, promoting and implementing Tegna’s digital vision and strategy.

“As we continue to reinvent local journalism in the digital age, we are connecting with audiences in new and innovative ways on Tegna-owned platforms, in addition to forging new partnerships with digital publishers and creating new, ‘second screen’ experiences for our content,” said Tegna president-CEO Dave Lougee. “Adam is a proven entrepreneur, editorial leader and digital media executive. I look forward to working with him as we continue to better serve our audiences across platforms and tell meaningful stories that make a difference.”

Ostrow had been with Mashable since 2007 and was the company’s second employee. He was closely involved in virtually all aspects of developing and growing the brand.

He most recently served as chief strategy officer and board member, leading new growth initiatives across the company including international expansion, e-commerce and creating the Mashable Studios division. He was also responsible for all strategic business development efforts, including content acquisition, distribution and licensing deals with media companies, social networks and OTT platforms.

Ostrow joined the company as editor in chief, leading the company’s editorial and social strategy while overseeing the newsroom and growing its audience more than tenfold. He also authored more than 2,500 articles and managed Mashable’s social media feeds.

“I have been impressed with Tegna’s innovative culture and its digitally-fueled and data-driven approach to storytelling,” said Ostrow. “Whether it is ‘Charlie Foxtrot,’ VERIFY or ‘Daily Blast LIVE’, Tegna is producing high-quality, original content across platforms. I look forward to further super-charging the company’s growth through new digital initiatives.”

BRAND CONNECTIONS

Ostrow has a B.A. in journalism from the University of Maryland. He is currently a member of the University’s Merrill College of Journalism’s Board of Visitors.


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Nate Mann says:

August 10, 2017 at 6:32 pm

Haaaa.