The three companies will jointly develop and commercialize a broadcasting network-based automotive platform in the U.S. and globally. The advanced automotive platform will be applied with ATSC 3.0-based broadcasting solutions to provide terrestrial TV broadcasting, HD map updates, V2X, etc. The three companies will seek business opportunities in the global market for connected cars.
Sinclair, SK Telecom, Harman In 3.0 Deal
Sinclair Broadcast Group and SK Telecom signed a memorandum of understanding (MOU) Wednesday with Harman at the 2019 CES in Las Vegas to jointly develop and commercialize digital broadcasting network-based automotive electronics technology for global markets.
Under the MOU, the companies will collaborate to build an advanced automotive platform based on ATSC 3.0, the next-generation broadcasting technology standard, to enable drivers to experience in-vehicle HD terrestrial TV broadcasting, secure firmware updates, HD map updates and V2X certificate management via terrestrial digital broadcasting facilities operated by Sinclair Broadcast Group throughout the United States. The technology will also be deployed in other geographies as local broadcast facilities become available.
The three companies said they will work together to provide market-leading technology and grow market share in the U.S. The companies also plan to seek joint business opportunities in the global automotive market.
The companies intend to unveil their automotive platform and related equipment and services for the first time at the NAB Show in Las Vegas in April.
“Mobility and media are core business areas that will undergo innovative changes in the 5G era,” said Park Jung-ho, president-CEO of SK Telecom. “With Harman and Sinclair Broadcast Group, SK Telecom will target the mobility and media markets in the U.S. and expand into the global market.”
“Today’s pervasively connected cars are becoming just one more personalized mobile device that consume data to deliver a maximum safety and reliability and an optimized user experience,” said Dinesh Paliwal, president-CEO of Harman. “ATSC 3.0 will bring a high-value option for bulk data communication, which can supplement conventional 4G and 5G mobile data networks, We are pleased to work with two industry powerhouses in partnership to bring this powerful technology to the market.”
BRAND CONNECTIONS
“With this announcement, Sinclair is continuing to partner with market leaders to further develop next-gen broadcasting solutions,” said Chris Ripley, president-CEO of Sinclair Broadcast Group. “We are excited to be working with Harman and SK Telecom, two prominent international technology leaders, to progress ATSC 3.0 automotive solutions and experience. This collaboration focuses on developing key mobility enhancements of ATSC 3.0 as a potential value creator for Sinclair and other U.S. broadcasters.”
Read more CES 2019 coverage here.
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