TVB Names David Buonfiglio VP, Digital

TVB said today that David Buonfiglio has been appointed vice president, digital, a new position at the trade association.

Buonfiglio brings two decades of local digital sales and marketing leadership experience to his new role at TVB.  He will assume his responsibilities immediately and report to Brad Seitter, EVP, business development.

In his new role, Buonfiglio is responsible for working with members to create category-specific presentations further establishing local broadcast television’s digital platforms as the leading digital medium for advertisers and agencies to allocate their marketing dollars.

He will also work closely with station account executives to enhance their digital strategies and provide cross-platform sales training via webinars and in-person meetings.

Buonfiglio most recently was VP of sales and development at Cordillera Digital, where he was responsible for leading sales teams and managing all revenue and marketing initiatives across the enterprise. Earlier in his career, he served in executive sales and management roles at Barrington Interactive, Internet Broadcasting and NECN.

“David’s newly-created position reinforces TVB’s commitment to help our members best leverage the value of their local broadcast and digital platforms through the utilization of TVB’s advanced selling tools, training, research and other resources,” said Seitter. “David has extensive industry expertise and a deep understanding of the revenue opportunities related to the converging technology and broadcast marketplaces. His leadership experience and success developing comprehensive multi-platform marketing strategies will be critical to supporting our members’ business goals. We look forward to working with him as TVB continues expanding our business development efforts.”

Buonfiglio commented: “Local linear television, combined with stations’ digital products, enable national advertisers as well as small and mid-sized businesses to optimize the reach and effectiveness of their marketing campaigns across every available channel.”