Roku Puts Its Programmatic Platform At Center Of Newfronts Pitch
![](https://tvnewscheck.com/wp-content/uploads/2021/02/Roku_remote_4_AP-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2021/02/Roku_remote_4_AP-400x225.jpg)
Brands looking to buy Roku’s original content channel programmatically will no longer be able to do so through third-party platforms. Moving forward, Roku Channel will be available to be purchased programmatically only through the streamer’s own demand-side platform.
This article was originally posted on adage.com
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