Nielsen, Meredith Renew Local Measurement Deal

Nielsen and Meredith Corp. said today that they have reached a multiyear renewal agreement for Nielsen Local TV ratings. The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough. Nielsen Scarborough will provide in-depth consumer behavior data on more than 2,000 categories about local shopping, product purchasing, lifestyle and media usage.

“We are thrilled to continue our longstanding relationship with Meredith Broadcast Group,” said Catherine Herkovic, managing director, EVP, Nielsen Local TV. “Meredith continues to be a leader for local advertisers in search of innovative solutions for reaching key audiences. Our alliance with Meredith will leverage Nielsen’s unique suite of measurement services to establish a cross-platform currency to further its commercial strategies. We are committed to working actively with Meredith to ensure that the company has the tools it needs to achieve its business

objectives and deliver value and results to advertisers.”

“We are pleased to continue our relationship with Nielsen as a trusted business collaborator,” said Doug Lowe, executive vice president, broadcast group, for Meredith Corp. “Nielsen’s ability to provide verified viewing and consumption data will further support our company-wide commitment to best serve local and national advertising clients. We look forward to our continued success with Nielsen.”