Tom Keaveney Joins 605 As President

605, a global provider of television and cross-platform measurement, analytics and attribution, today appointed media and tech industry veteran Tom Keaveney president. He previously was an executive at AdScribe, a Dublin-based ad tech firm with deep roots in management and processing of massive data sets. During this time, Adscribe partnered with 605 to help develop the company’s TV measurement product, 605 Platf0rm. Keaveney will report directly to 605 Founder-CEO Kristin Dolan.

“We were first introduced to Tom during our negotiation and subsequent acquisition of Adscribe,” Dolan said. “We are extremely enthusiastic to welcome him to the team and leverage his skill and experience in general management, sales and revenue acumen and overall executive presence. At a time in which our industry is changing rapidly, we are thrilled to have him leading our growth plans, with a focus on building market share and deepening client relationships.”

In this new role, Keaveney will be responsible for the company’s strategic response to opportunities to provide accurate measurement and actionable insights for a wide variety of partners and clients. As president, he will have direct oversight of the company’s sales, marketing and strategy divisions.

Prior to joining 605, Keaveney held principal roles at several fast-growing firms, most recently at Adscribe, an advertising technology, measurement and services business that compliments 605’s measurement, analytics and attribution efforts. In 2020, 605 made a strategic investment in AdScribe and later acquired the company, expanding 605’s capabilities to serve clients in Europe and around the world.

Keaveney began his career in general management in Ireland, the U.S. and Asia, and then joined Goldman Sachs as an M&A banker based in London and New York. Eventually he moved to working on the investment-side in venture capital with Lion Capital in London and the U.S. before co-founding a series of technology businesses in data, analytics and advanced advertising.