Local Media Consortium Renews Google Partnership

The Local Media Consortium, a strategic alliance of local media companies, today announced that it has extended its partnership with Google. The group said “this builds on an ongoing partnership that delivers LMC members with significant economic value, as well as a series of initiatives to help local media optimize their digital advertising business and grow revenue.”

Between 2018 and 2021, LMC members grew their programmatic advertising revenue with Google Ad Manager by over 20%. The LMC’s partnership with Google began in 2014 with a group of 30 newspaper companies harnessing the combined volume and scale of its members to increase local media’s share of digital revenue. Today, the partnership spans participation from more than 100 local media companies representing thousands of newspapers, radio, TV and online-only news outlets across the U.S. and Canada.

“Our partnership with Google has grown by leaps and bounds as we continue to seek ways to leverage value for our members in the digital age,” said Fran Wills, LMC CEO. “Our members serve more than 30 billion ad impressions each month to agencies and brands who want to reach local audiences in brand-safe environments. This scale has enabled us to expand our relationships with technology platforms such as Google, which helped our members grow their programmatic ad revenue by more than 20% in just three years.”