Disney: NHL TV Season ‘Nearly Sold Out’
With live sports TV programming taking on more importance with TV advertisers, Walt Disney says its upcoming NHL season on all its TV networks and streaming platforms is “nearly sold out,” inking 26 deals for presenting sponsorships. Disney Advertising was to get five new sponsorships: Chewy, GoDaddy, Kohl’s, Procter & Gamble and T. Rowe Price. This adds to the list of 21 presenting sponsorship brands from American Express, Apple, Mercedes-Benz USA, Taco Bell, Verizon, Fidelity and Kohl’s among others.
This article was originally posted on mediapost.com
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