TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New ‘Distributor’ Data
![](https://tvnewscheck.com/wp-content/uploads/2019/09/TVB_art-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2019/09/TVB_art-400x225.jpg)
The Television Bureau of Advertising (TVB) is challenging a new Nielsen tabulation aggregating total TV viewing across both linear and nonlinear viewing sources, because it includes some non-ad-supported viewing. The new analysis, which Nielsen released Tuesday, showed Disney has the biggest share of aggregate cross-platform audiences, followed by YouTube. TVB President Steve Lanzano said the analysis “misleads marketers into thinking their commercials can reach significantly more streaming viewers than is possible or the reality.”
This article was originally posted on mediapost.com
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