ShareBuilders Merges With Efficio Solutions

ShareBuilders Inc., a provider of yield management solutions for the broadcast media sales industry, today announced a merger with Efficio Solutions Inc., a broadcast industry specialist in media sales management, CRM and yield solutions.

The companies said the merger will “leverage their talent and expertise into collaborative solutions” to meet the demands of the media sales industry. Efficio and ShareBuilders said they will create and develop new solutions driven by customer feedback and input.

“Joining forces with Efficio was a natural next step for us,” said Don Locke, ShareBuilders co-founder. “Efficio’s success and outstanding reputation for integrated CRM and yield technology will only complement our product success, and help us to grow our customer base in the yield market across the broadcast sales industry. We’re very excited about future integrations and improved product enhancements so we can better serve our clients in television, radio, and cable, helping them navigate the challenges ahead.”

Initially, there will be no operational changes, the companies said. Both product lines will continue to evolve to meet the needs of customers. “We are very excited about joining forces with ShareBuilders,” said Efficio co-founder David Einstein. “ShareBuilders is the recognized yield management leader in the media industry and has an extraordinary track record of product excellence, vision, best-in-class service and customer loyalty. We are looking forward to collaborating and sharing our mutual expertise so our product offerings provide the best choices, synergy, and services to media companies everywhere.”

Efficio’s client service, sales and development teams, led by David Einstein and Matt Longhouse, will remain in place, while ShareBuilders’ CEO Erin Koller will continue to lead the management team and operations at ShareBuilders.