AT&T’s advertising unit, Xandr, will be at the center of its effort to transform the video advertising business. “Consumers clearly like the breadth of content that is available today. They like the choice. And a lot of that choice comes on the back of ad-supported models,” WarnerMedia CEO John Stankey said.
WarnerMedia’s nascent streaming service will launch in beta form by the end of 2019 with three tiers of programming options: an “entry-level” package focused on movies; a premium service with “original programming and blockbuster movies” and a third “that bundles content from the first two plus an extensive library of WarnerMedia and licensed content.”
Instagram is adding a feature to make it easier to share photos and videos with fewer folks. Called Close Friends, the new feature lets users share Stories — photos and videos that disappear after 24 hours — with people they put on a special list. The idea is people may feel more comfortable sharing some things with just close friends, rather than all followers.
Despite differences in size, staffing, user demographics and consumption trends, there are common threads to be considered when reorganizing newsrooms. Three important considerations are multi-platform efficiency and focus, content expansion and reducing costs.
An Alabama meteorologist used Facebook Live and satellite imagery to pinpoint weather information for viewers affected by Hurricane Michael. Because of his creative efforts to serve the viewers during a difficult time, Josh Johnson of WSFA has won the Social Media Excellence Awards’ top distinction — the Innovator Award.
Called “Today In,” the service shows people information from their towns and cities from such sources as news outlets, government entities and community groups. Facebook launched the service in January with six cities and expanded that to 25, then more. On Nov. 28, “Today In” expanded to 400 cities in the U.S. — and a few others in Australia.