OpenAP, the advanced advertising company owned by Fox, NBCUniversal and Viacom, said it launched a marketplace that offers advertisers premium video inventory that can be bought using audiences based on data. The latest version of OpenAP includes digital video, giving it a large addressable footprint.
TikTok is not as well known as Instagram or Twitter, but WFOX’s Bridgette Matter thinks it may just replace them as the next big platform. That’s why the Jacksonville anchor/reporter jumped on board. Matter says that her station, like everyone else, talks about how important it is to interact with social media, but “no one’s focusing on TikTok … yet.”
CBS News will create 60 In 6, a six-minute program produced in the style of its venerable magazine show 60 Minutes, for the mobile audience of Jeffrey Katzenberg’s Quibi.
YouTube is stepping up efforts to snag political ads from local TV and Facebook and letting buyers book slots through the end of February, when voting for the presidential nominations will begin in Iowa, New Hampshire and elsewhere.
Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The lawsuit said that the time was inflated by up to 900 percent and that helped convince advertisers to buy Facebook’s video advertising services.
The sports network, part of The Walt Disney Co., has agreed to join the likes of NBC News in providing content for the soon-to-launch short-form video platform from Jeffrey Katzenberg, a onetime chairman of Walt Disney Studios and a founder of DreamWorks. ESPN’s contribution, a daily sports highlights show, is expected to air on Quibi at the platform’s scheduled launch in April 2020.
NBCUniversal today unveiled management changes that will see Bonnie Hammer shift from launching the Peacock streaming platform to overseeing all broadcast and cable studio operations. Comcast vet Matt Strauss is joining NBCU as the new head of Peacock, while Paul Telegdy will become the solo chairman of NBC Entertainment, multiple sources close to the situation have confirmed. George Cheeks, who has spent the past years as co-chair of the NBC Entertainment broadcast division alongside Telegdy, will shift to a vice chair role under Hammer.
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