Ad impressions delivered by connected TV grew by 55% in the third quarter compared to the prior year, according to ad and analytics company Innovid. In its fall 2020 U.S. Video Benchmarks Report, Innovid said the CTV’s share of video ad impressions jumped to 41% in the quarter from 33% a year ago.
Google has asked a judge to dismiss an antitrust lawsuit brought by a group of marketers that allege the company monopolized “online display advertising services.” “The whole is no greater than the sum of the parts, and the amalgam does not add up to a monopolization claim,” Google argues in papers filed Monday with U.S. District Court Judge Beth Labson Freeman in San Jose.
Bloomberg Quicktake will report on global stories through the lens of business, backed by Bloomberg’s newsroom of 2,700 journalists in 120 countries. It will feature content produced in a variety of compelling formats, including documentary-style original series, anchor-led live news shows, data visualizations, motion graphics, on-the-ground breaking news and live events. The network launches globally on major streaming platforms including Apple TV, Roku, Android TV, Samsung Smart TV and Amazon Fire TV, through a newly designed Bloomberg App.
The Uncarrier’s new pay TV service matches up against these specific incumbents well in terms price and channel selection, and executives have noticed
NBCUniversal is introducing PayPal as its transactional partner for ecommerce on One Platform, its ad-buying model for reaching and measuring unduplicated audiences across all of its linear and OTT properties, introduced this past January. Last month, NBCU debuted ecommerce initiative One Platform Commerce with Shop Telemundo, said to reach 91% of U.S. adult Hispanics. Now, it’s rolling out ecommerce across the full One Platform.
Locast, the nonprofit broadcast TV streaming service that’s a legal target of major US broadcasters, has turned a corner of sorts, according to founder and chairman David Goodfriend. Locast, a service that launched in January 2018 and is now available in 25 U.S. markets, has 1.7 million users nationwide. Locast also has enough paid donors in that group for the nonprofit to attain operational sustainability, he said.
Since its tortoise-slow launch a year ago, Apple has evolved its subscription streaming service substantially.
Twitter, Facebook and YouTube remained on alert as the lack of a clear election result kept the online misinformation flowing.
Discovery CEO David Zaslav said that it is currently in a dispute over how Discovery’s channels are being offered on T-Mobile’s new TVision pay TV service. Sources familiar with the situation said ViacomCBS has similar concerns.
Tegna today said it has completed an update of its stations’ over-the-top streaming apps on Roku, “enhancing the experience for viewers.” Tegna also announced it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV is complete, Tegna stations’ […]
TiVo has introduced a new API-based metadata solution for its pay TV operator and consumer electronics customers. Finnish telco Elisa appears to be the first client to deploy it.
Netflix’s newly installed global head of TV, Bela Bajaria, is not just reshaping the leadership and structure of a key division, her new approach promises far more accountability about the kinds of shows being made by the streaming giant’s most prominent producers.
After the 2016 presidential election cycle, when Russian operatives used social media platforms to spread propaganda, Facebook, Twitter and YouTube took steps to prevent false election-related information from mushrooming on their platforms. So far the verdict on the efforts is mixed at best.
A TVNewsCheck Working Lunch Webinar will gather senior executives of the spot TV marketplace to consider how the growing use of attribution platforms is affecting the buying and selling of local TV advertising campaigns. Set for Nov. 19 at 1 p.m. ET, the webinar will feature (clockwise from left: Adam Monaco, SVP Disney Advertising Sales Local; Tracy Chavez, EVP and director of investment operations at Publicis; Shawn Makhijani, SVP NBC Spot On and SVP business development and strategy at NBCU Owned Stations; Janet Stilson, contributing editor, TVNewsCheck, moderator; and Chaitanya Upadhyay, VP local solutions at Alphonso. Register to attend the webinar here.
Pennsylvania was a hot spot for online misinformation on Election Day. Facebook and Twitter scrambled to take down false posts about polling locations in Scranton, Philadelphia and beyond to minimize the spread of misinformation and prevent it from sowing doubt about the election process.
Conviva data flies in the face of the league’s perpetually declining broadcast TV numbers.
The startup, headed by Jeffrey Katzenberg and Meg Whitman, promised short-form content designed specifically for mobile phones, and investors poured $1.75 billion into the idea. The duo’s instincts about what would sell proved wrong.
An injunction that blocks the government from enforcing a ban on WeChat downloads “improperly hampers” efforts to combat foreign spying, the U.S. Department of Justice argues in new papers filed late last week with a federal appellate court.
During its third quarter earnings call, Google and YouTube parent company Alphabet reported that YouTube TV subscribers had passed 3 million. That’s up from 2 million reported in February — despite a monthly price hike from $50 to $65 at the end of the third quarter, following its deal to carry legacy Viacom cable networks. The new number puts YouTube TV in second place among virtual vMVPDs, behind Hulu, with 3.4 million subscribers as of 2Q.
VUit, the ad-supported streaming service built in partnership with some of the world’s largest local TV station groups, will be presenting a special esports themed election night special on its popular VUit eSports channel, entitled VUit eSports — Decision 2020. Starting Nov. 3 at 7 p.m. ET, and running all evening, the special will bring […]