AccuWeather Network And Nielsen Set Multi-Year TV Measurement Agreement

The AccuWeather Network has entered into a multi-year agreement with Nielsen for cable TV measurement that AccuWeather says will help it deepen its ability “to profile its evolving audience, identify trends in viewer behaviors that may represent marketing or programming opportunities, and provide greater insights into engagement with agencies and advertisers who rely on Nielsen […]

AccuWeather Network Debuts ‘AccuWeather Prime’

The AccuWeather Network has introduced a new live two-hour show AccuWeather Prime with senior TV weather broadcaster and American Meteorological Society certified broadcast meteorologist Adam Del Rosso as host. AccuWeather Prime can be seen every weeknight from 8 to 10 p.m. ET. AccuWeather Prime stories are designed to enable their audiences to “see, hear and feel” the […]

AccuWeather Names Network Product Development VP

AccuWeather today appointed Sarah Katt VP of product development and operations for the AccuWeather Network. Reporting directly to John Dokes, GM of the AccuWeather Network and CMO of AccuWeather, Katt brings years of broadcast industry experience to AccuWeather. Most recently, she worked at Verizon Communications, overseeing its multiplatform video distribution strategy. Katt has also served […]

AccuWeather Network Introduces MinuteCast, More

AccuWeather today announced new enhancements to AccuWeather Network programming, including the addition of the AccuWeather MinuteCast, increased local and regional weather coverage and continued team expansion. These new developments further enrich the 24/7 HD channel available on Verizon Fios TV and the Verizon Fios Mobile app. Now on the AccuWeather Network, MinuteCast provides minute-by-minute forecast […]

John Dokes New AccuWeather Network GM

TheAccuWeather Network today named John Dokes its general manager as it works to expand the 24/7 cable network that launched in March. Dokes will retain his role as AccuWeather’s CMO, and in his new position will “play a vital role in guiding the development and expansion of the AccuWeather Network … continuing to strengthen the […]