New Radar Improves Severe Storm Coverage
Dual polarization, or dual-pol, radar is changing forecasting. With the dual-pol data, TV meteorologists can do things they couldn’t do before — distinguish among rain, snow and hail in a storm; analyze wind shear to determine where a tornado may appear and how it may move; determine the size and shape of rain drops that helps in predicting flash flooding; and “see” the tornadic debris signature that says that a funnel cloud has actually touched down. However, station forecasters need to get educated in how to accurately analyze and interpret this new data. This is the third part of TVN’s Severe Weather special report. You can read the other parts here.
Traffic And Weather Now Go Hand-In-Hand
New technology from AccuWeather and Weather Services International make it possible for TV stations to combine weather data and traffic maps. The new systems can show a storm rolling in over the real-time traffic map, pull up live Department of Transportation camera feeds capturing the backup and even display Twitter and Facebook updates from drivers stuck in the mess.
An expanded executive team was announced today by AccuWeather Inc. Jim Candor has been promoted to chief strategy officer, Steven Smith has been promoted to chief digital officer, and John […]
AccuWeather announced that Marie Svet has been promoted to chief revenue officer of digital media, overseeing the entire advertising structure within the company. The company said “Svet will lead the […]
Exclusives
The weather service will provide 11 stations with a 24/7 live streaming video weather channel.
Stations, Viewers Inspire Weather Offerings
Vendors of the competitive and fast changing weather graphics market will be out in force next month at the NAB Show. In many cases, the new products and features they will be promoting were developed in direct response to customer, and even audience, research.
Weather Tech Keeps A Step Ahead Of Storms
Weather system vendors are creating new tools designed to bring new elements into weather presentations, including real-time observation data and viewer videos of storm damage, as well as hooks into social media and mobile apps that let stations deliver weather information to viewers regardless of what screen they’re viewing. This is the fifth in a series of articles appearing this week that collectively constitute a TVNewsCheck Special Report on Severe Weather News. The other stories in the series are below.
