LG Electronics and Alphonso today announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this investment […]
A TVNewsCheck Working Lunch Webinar will gather senior executives of the spot TV marketplace to consider how the growing use of attribution platforms is affecting the buying and selling of local TV advertising campaigns. Set for Nov. 19 at 1 p.m. ET, the webinar will feature (clockwise from left: Adam Monaco, SVP Disney Advertising Sales Local; Tracy Chavez, EVP and director of investment operations at Publicis; Shawn Makhijani, SVP NBC Spot On and SVP business development and strategy at NBCU Owned Stations; Janet Stilson, contributing editor, TVNewsCheck, moderator; and Chaitanya Upadhyay, VP local solutions at Alphonso. Register to attend the webinar here.
TV data company Alphonso today announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the […]
TV data and measurement company Alphonso has renewed and expanded its agreement with Tegna to enable local advertisers to better understand the value and effectiveness of their local TV and […]
Tremor Video, a programmatic video platform, today renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely […]
Local broadcasters can now supply advertisers with real-time local TV ad campaign analytics, fast attribution reporting and TV audience extension across digital devices.
Exclusives
The start-up Alphonso collects viewing data for advertisers through mobile gaming apps that can track users on the devices’ microphones, even when the apps aren’t in use.
