LG Acquires Controlling Stake In TV Data And Measurement Firm Alphonso

LG Electronics and Alphonso today announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this investment of nearly $80 million, LG will become Alphonso’s largest investor with a controlling stake of more than 50%.   This is Alphonso’s first investment round […]

Spot TV Execs To Explore How Attribution Platforms Affect Market

A TVNewsCheck Working Lunch Webinar will gather senior executives of the spot TV marketplace to consider how the growing use of attribution platforms is affecting the buying and selling of local TV advertising campaigns. Set for Nov. 19 at 1 p.m. ET, the webinar will feature (clockwise from left: Adam Monaco, SVP Disney Advertising Sales Local; Tracy Chavez, EVP and director of investment operations at Publicis; Shawn Makhijani, SVP NBC Spot On and SVP business development and strategy at NBCU Owned Stations; Janet Stilson, contributing editor, TVNewsCheck, moderator; and Chaitanya Upadhyay, VP local solutions at Alphonso. Register to attend the webinar here.

CBS O&Os Select Alphonso For Local TV Attribution

TV data company Alphonso today announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the country. Alphonso Local is a suite of TV ad analytics and attribution services that help local businesses understand the effectiveness of TV campaigns in driving […]

Alphonso And Tegna Expand Local TV Measurement Partnership

TV data and measurement company Alphonso has renewed and expanded its agreement with Tegna to enable local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. The companies have renewed their multi-year partnership to include all of Premion, Tegna’s OTT and CTV advertising platforms. The new agreement enables […]

Tremor Video Expands Data-Driven ACR Solutions

Tremor Video, a programmatic video platform, today renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely and effectively across video devices. Coupled with its recently combined RhythmOne offerings (YuMe and RadiumOne), this move is designed to boost Tremor Video’s position in […]

Alphonso Launches Local TV Analytics Service

Local broadcasters can now supply advertisers with real-time local TV ad campaign analytics, fast attribution reporting and TV audience extension across digital devices.

Your Phone May Track What TV You Watch

The start-up Alphonso collects viewing data for advertisers through mobile gaming apps that can track users on the devices’ microphones, even when the apps aren’t in use.